The Shop the Feed section lets you create a shoppable social-style feed on your storefront. You can add image or video feed cards, connect products to each card with hotspots, and let customers open a product drawer or follow a custom link.

This section is useful for building an Instagram-style shopping area, lookbook feed, campaign gallery, or product discovery section.
How to Set Up the Shop the Feed Section in Concept
Steps:
Add the Shop the Feed section
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From your Shopify admin, open Online Store > Themes.
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Click Customize on your Concept theme.
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Open the template where you want to display the feed.
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Click Add section.
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Select Shop the Feed.
After adding the section, you can configure the section layout, heading, social account area, and feed blocks.
Configure the section layout
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Open the Shop the Feed section settings.
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Use the layout settings to control how the feed cards appear on desktop and mobile.
| Setting | Description |
|---|---|
| Columns | Controls how many feed cards appear per row on desktop. |
| Carousel on desktop | Turns the feed into a desktop carousel. |
| Image ratio | Controls the media shape, such as Adapt, Square, Portrait, Landscape, or Wide. |
| Columns on mobile | Controls whether mobile shows one or two cards per row. |
| Swipe on mobile | Allows customers to swipe through feed cards on mobile. |
| Show vendor | Shows product vendor inside the product list. |
| Show price | Shows product price inside the product list. |

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Use Carousel on desktop when you have several feed cards and want to save vertical space.
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Use Swipe on mobile when you want the feed to behave like a mobile social carousel.
Set up the section heading and social account area
- Use the heading settings to introduce the feed section.
| Setting | Description |
|---|---|
| Heading | Main title of the section. |
| Subheading | Small text displayed above the heading. |
| Description | Short text displayed below the heading. |
| Button label | Adds a button, such as Follow. |
| Button link | Adds the destination URL for the button. |
| Open link in new window | Opens the button link in a new browser tab. |
| Show button icon | Shows an icon inside the button. |
| Account avatar | Displays a profile image in the heading area. |
| Account name | Displays the social account name, such as @Concept. |

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You can use the highlight settings if you want part of the heading text to use a highlight style.
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To highlight text, select the text inside the heading field and apply italic formatting. The theme will use the selected highlight style for that text.
Add feed blocks
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Inside the Shop the Feed section, add one or more Feed blocks.
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Each Feed block represents one social-style card.
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In each Feed block, you can add:
- Image
- Video
- Button text and link
- Social account details
- Product hotspots
- Custom colors
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If both an image and a video are added, the block can show the image first and reveal the video on hover depending on the Video on hover setting.
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If only a video is added, the video is displayed as the main media.
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If no image or video is added, the theme displays a placeholder.

Configure image or video media
- Open a Feed block and configure the media settings.

| Setting | Description |
|---|---|
| Image | Adds the main image for the feed card. |
| Video | Adds a Shopify-hosted video for the feed card. |
| Enable video autoplay | Plays the video automatically. |
| Enable video looping | Repeats the video continuously. |
| Video on hover | Shows the image first and plays the video when customers hover over the card. |
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For a simple feed card, add an image only.
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For a more interactive feed card, add both an image and a video, then enable Video on hover.
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For a video-first card, add a video and disable Video on hover if you want the video to appear directly.
Add a button to each feed card
- Each Feed block can include its own button.
| Setting | Description |
|---|---|
| Button label | Text shown on the card button. |
| Button link | URL opened when customers click the button. |
| Open link in new window | Opens the button link in a new tab. |
| Show button icon | Adds an arrow icon to the button. |

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If Button link is empty, clicking the card button opens the feed drawer and shows the linked products.
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If Button link is filled in, the button sends customers to that link instead.
Add product hotspots
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Each Feed block supports up to four product hotspots.
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A hotspot is a clickable marker placed on top of the feed image or video.
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Customers can use hotspots to discover the product linked to that part of the media.
| Setting | Description |
|---|---|
| Color | Controls the hotspot marker color. |
| Vertical position | Moves the hotspot up or down. |
| Horizontal position | Moves the hotspot left or right. |
| Product | Selects the product connected to the hotspot. |

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Use Vertical position and Horizontal position to place the hotspot directly over the product in the image or video.
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When a Feed block has selected hotspot products, the feed drawer can display those products as shoppable items.
Configure the drawer account area
- Each Feed block also has account settings for the drawer footer.
| Setting | Description |
|---|---|
| Account avatar | Displays a profile image inside the feed drawer. |
| Account name | Displays the account name. |
| Account description | Adds short supporting text below the account name. |
| Account button | Adds a button in the drawer footer. |
| Account link | Adds the button destination. |
| Open link in new window | Opens the account link in a new tab. |

- Use these settings when each feed card should have its own social profile or call-to-action.
Adjust colors and section spacing
- Use the color settings to match the feed with your store design.
| Setting | Description |
|---|---|
| Text | Changes the section text color. |
| Background | Changes the section background color. |
| Background gradient | Adds a gradient background. |
| Highlight | Changes the highlighted heading color. |
| Highlight gradient | Adds a gradient to highlighted heading text. |
| Button text | Changes the section button text color. |
| Button background | Changes the section button background color. |
| Button gradient | Adds a gradient to the section button. |
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Each Feed block also has its own color settings for text and buttons.
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Use the section settings to control the overall section colors.
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Use the Feed block settings to control the drawer and card-specific colors.
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You can also adjust:
- Top padding
- Bottom padding
- Divider
- Full width layout
- Rounded section style
Preview the Shop the Feed section
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After setting up the section, preview the storefront.
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Check that the feed cards display the correct image or video.
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Check that the desktop and mobile layouts look correct.
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Check that carousel or swipe behavior works as expected.
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Check that feed buttons open the correct drawer or link.
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Check that hotspots are positioned correctly over the media.
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Check that hotspot products display correctly in the drawer.
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Check that product vendor and price settings display as expected.
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Check that account avatar, account name, and follow buttons link correctly.
Troubleshooting
If the Shop the Feed section does not look correct, check the following:
- Make sure each Feed block has an image or video selected.
- Make sure hotspot products are selected if you want shoppable products to appear.
- Make sure hotspot positions are not too close to the edge of the media.
- Make sure the button link is empty if you want the button to open the feed drawer.
- Make sure the button link is filled in if you want the button to redirect to another page.
- Make sure Show price is enabled if you want product prices to appear.
- Make sure Show vendor is enabled if you want product vendors to appear.
- Make sure Carousel on desktop or Swipe on mobile is enabled if you want slider behavior.
- If a video does not autoplay, check the video autoplay setting and browser autoplay restrictions.
- If the section is too narrow or too wide, adjust Full width, Columns, and Image ratio.
Need Further Assistance
If you encounter any issues or need additional help with your Concept theme, please reach out to our support team via our Ticket System for assistance within 8 hours.

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